Present day search engines have fallen in love with the idea of video. There’s a simple reason and that’s because humans around the world absolutely love videos, period. Introducing… online video marketing.
In fact YouTube is the third largest search site on the Web in terms of query volume, behind only Google and Yahoo…that’s impressive folks. Video streams and downloads make up 60% of the traffic on the Internet today!
You better start loving YouTube and other video sharing sites because on average, the “everyday” You Tuber spends two and a half to three minutes actually watching a video and 25-30 minutes cumulatively per day watching videos. It doesn’t take a brain surgeon to figure this one out does it?
Make your videos 2.5 to 3 minutes each if you want to “hold” your audience. Too long and their simply gone from your page or website…Ouch!
The word of the day is Content, Content, Content. Don’t use too much hype and don’t mislead with fake content titles either…Google is starting to catch on to such things. In this day and age, why would anyone want to test the “Google Gods”?
Make an audience too mad and before you know it their tracking down all your You Tube channels just to complain to You Tube, and yep, you guessed it, your channel will get disabled by You Tube. It’s just not worth it after all of your hard work.
You want to rank higher, right?
With online video marketing you don’t want to use too much hype in your videos. Most people can see right through it and go elsewhere. This is one of the biggest mistakes a video maker newbie makes when marketing with video. Give them information they can use in everyday life and they will thank you for it with a positive comment or post and those are like Gold in this industry.
The basic formula for creating a good video (One that will get watched)
1) Short introduction and background- Always open with your name and where you’re from. Your background should be very short because if you have sparked interest, they will do their due diligence and find out more about you.
2) Discuss a Problem– This is key. Remember who you are marketing to and what problems they may face on a daily basis. For a home based business owner it may be time management, or not enough new leads.
3) Solve the Problem- Give them a simple solution to the problem. It doesn’t have to be extravagant or complex. Actually, if it’s too complicated once again you will lose people. For instance “with article marketing you can increase your leads”.
4) Present a Call to Action- “Go to my website now for more information” for instance. Always have your website url on the video as well. People are auditory and visual creatures and when you combine the two the success rate increases tremendously.
Proper keyword research is vital to a good content marketing campaign. More on that in one of my other articles. Just be sure to use a long-tailed keyword or phrase in the actual title of your video and as a “tag”on the video when you save it.
Then, video distribution must take place. The easiest way to do this is to use a service such as Traffic Geyser or Tube Mogul. Both services will distribute your videos for you to hundreds of video sites, saving you countless hours of labor. You simply upload your video once to their site and they take care of the rest.
If you want to change the dynamic of your online business and EXPLODE the amount of cheap mlm leads you generate, then follow this plan exactly.
There are several other very specific, free things you need to do to enhance this whole process and really have it “Break Out” for you like you’ve never seen before.
Put your name, email and phone number to the right and I will show you step by step the very detailed things I did to close down my other business that was consuming my every waking hour and in just 60 days no doubt.